Block 1 (Month 1): Professional photoshoot
Class 1 (Theory and demonstration):
Introduction to basic camera usage (manual, aperture, shutter speed, ISO modes).
Lighting fundamentals: natural vs. artificial light.
Photo editing in Lightroom.
Practical demonstration: Basic camera setup.
Class 2 (Practice and feedback):
Practical exercise: Static photos with different light settings.
Group review and feedback on the taken images.
Class 3 (Theory and Demonstration):
Principles of composition: rule of thirds, leading lines, visual balance.
Advanced editing.
How to direct a model or subject during a session.
Practical demonstration: Simulation of a session with a subject/model.
Class 4 (Practice and Correction):
Practical exercise: Portrait capture with specific lighting and composition. Editing photos in Lightroom.
Feedback and analysis of photos for improvement.
Class 5 (Theory and Demonstration):
How to plan a session: location scouting, basic storyboard, necessary equipment.
Using moodboards to convey ideas to clients.
Practical demonstration: Creating a moodboard and simulating planning.
Class 6 (Practice and Correction):
Practical exercise: Each student plans a fictitious photo session. Presentation and discussion of their proposals.
Class 7 (Theory and demonstration):
Review of the steps to conduct a professional session.
Resolution of specific doubts before the project.
Practical demonstration: Complete simulated session led by the instructor.
Students conduct the professional photo session.
Class 8 (Practical project):
Group review and evaluation of the final work.
Block 2 (month 2): Professional advertising spot
Class 1 (Theory and demonstration):
Advanced camera techniques: movements, framing, use of sliders or stabilizers.
Use of lighting to reinforce the message of the commercial.
Practical demonstration: Recording a segment of a commercial.
Class 2 (Practice and correction):
Practical exercise: Recording a scene with specific lighting. Review and analysis of the results.
Class 3 (Theory and Demonstration):
What is an advertising spot: key elements (message, audience, duration).
Introduction to basic scripts: how to tell a story in 30-60 seconds.
Practical demonstration: Analysis of a real advertising spot.
Class 4 (Practice and Correction):
Practical exercise: Writing a basic script for a fictitious spot. Correction and group discussion.
Class 5 (Theory and demonstration):
Introduction to editing in professional software (Final Cut).
Narrative editing: how to maintain rhythm and tell the story.
Color editing.
Sound editing.
Practical demonstration: Editing a previously recorded short clip.
Class 6 (Practice and correction):
Practical exercise: Editing a preliminary version of your own script.
Personalized correction and adjustments.
Class 7 (Theory and Demonstration):
Review of the complete workflow: recording, editing, and delivery of a spot. Final Q&A before the project.
Class 8 (Practical Project):
Recording and editing of the professional advertising spot.
Group evaluation and feedback.
Block 3 (Month 3): Start-up Pack for a real company.
Class 1 (Theory and demonstration):
How to negotiate prices and contracts: practical examples.
Client briefing: how to understand their needs and expectations.
Second Final Cut editing class.
Practical demonstration: editing some already edited clips.
Class 2 (Practice and correction):
Practical exercise: editing clips already recorded by the agency.
Feedback and group discussion.
Class 3 (Theory and demonstration):
Shoot organization: schedule, shot list, necessary equipment.
Third editing class.
Practical demonstration: Planning a simulated Start-up pack.
Class 4 (Practice and correction):
Practical exercise: Complete pre-production of the Start-up pack and editing of agency material for a capsule test.
Correction and analysis of proposals.
Class 5 (Theory and Demonstration):
Producing content for social media: formats, trends. Practical demonstration: Recording and editing a short video clip.
Class 6 (Practice and Review):
Practical exercise: Recording and editing your own video clip. Group feedback and review.
Class 7 (Theory and Demonstration):
Review of the complete Start-up pack workflow.
Resolution of specific questions.
Class 8 (Practical Project):
Recording and editing of the Start-up pack (20 photos and video capsule).
Class 9
Final portfolio presentation and evaluation.
Providing feedback to the teacher.
Recording of a course review.
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